Crystallizing Public Opinion

Crystallizing Public Opinion

Autor : Edward Bernays
Geschlecht : Bücher, Business & Karriere, Marketing & Verkauf,
lesen : 2184
Herunterladen : 1820
Dateigröße : 12.10 MB
Format : PDF, ePub

Nimm dieses Buch

Crystallizing Public Opinion

Written by the nephew of Sigmund Freud and named by PBS as one of its 'Books That Shook the World', Crystallizing Public Opinion was the first book ever written about the public relations industry. It gives a fascinating and frightening glimpse into the world of propoganda and advertising, and shows how ideas as different as eating bacon for breakfast and preferring women to be thin were put into our heads.Edward Bernays was named as one of the 100 most influential Americans of the 20th Century by Life magazine. With his view that the public are irrational and behave like herds of animals, he outlines here techinques to control the masses in whatever way the influencer chooses. He counted among his clients the American Tobacco Company, several U.S. presidents, and the opponents of the Guatemalan revolution.

Wunderbare Glücksmomente: Minibuch

Wunderbare Glücksmomente: Minibuch

Autor : Petra Hahn-Lütjen
Geschlecht : Bücher, Literatur & Fiktion, Gegenwartsliteratur,
lesen : 2652
Herunterladen : 2210
Dateigröße : 14.69 MB
Zur Goldenen Hochzeit: Alles Gute

Zur Goldenen Hochzeit: Alles Gute

Autor : Andrea Verlags Gmbh
Geschlecht : Bücher, Geschenkbücher, Alben,
lesen : 2574
Herunterladen : 2145
Dateigröße : 14.26 MB